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Get Out Of The Pool: It’s Time To Talk Back-to-School
image courtesy of Stuart Miles/freedigitalphotos.net We realize many of you are still knee-deep in summer fun, but some big retailers are already talking back-to-school. Before your finalize your...
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TASTEdaily Connects With “Bold Women”
Today, a new media brand for “bold women” in NY and cities throughout the world has been launched. TASTEdaily, a daily email for women, offers curated content on wellness, style, music and business,...
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BlogHer13: 3 Things I Learned About Bloggers
image courtesy of Ambro/freedigitalphotos.net I sit on both sides of the blogging fence. I have my own blog (clearly, since this is an actual post) where I write about the marketing to women and mom...
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My Favorite Photo (well, at least for this week)
Life is busy and sometimes we forget to slowdown and enjoy the truly great moments we get to experience. A few week’s ago, I got to experience such a moment while working with my client Tastytrade...
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Senior Sports Executives to Gather in NYC for First-Ever Women of Action Event
The first annual Women of Action will be held on Tuesday, August 13, bringing together a group of dynamic women in the sports business to talk candidly about the challenges that women still face in...
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CafeMom’s ‘The Prowl’ Changes The Way Women Shop Online
CafeMom recently launched The Prowl (www.theprowl.com) a social shopping destination that gives women a new way to discover and share products they love in a truly social environment. The Prowl takes...
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Beyond The Press Release
image courtesy of freedigitalphotos.net/Gualberto107 While the traditional press release is still alive and well, it isn’t really what connects your brand to the media. We challenge you to think...
View ArticleAre You a Why Not Girl?
Have you ever said “Why Not!” to a unique career opportunity or a move that would bring you closer to your family? Maybe you said “Why Not!” to going back to school or enrolling in a culinary class...
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3 Strategies for Marketing to Millennial Women (via Forbes.com)
Our good friend Bridget Brennan has written another spot-on piece for Forbes.com that starts with this somewhat earth shattering statement: ”While the rest of us have been busy aging, it turns out...
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Non-Traditional “Holiday” Industries Can Still Give a Gift to Mom
Tis’ the season for big spending—from electronic and toy companies to hardware and craft stores, retailers are doing their very best to help Mom and her family get the most out of this holiday season....
View ArticleHoliday Commercials 2013
Happy Holidays! Here are some of the holiday commercials that have caught our attention this season. Which ones do you think hit the marketing to women/mom mark or fell short? We would love to hear...
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The Key to Happiness for Women: Riding a Motorcycle
The key to happiness for women might not be in self-help books or fad diets after all. According to a recent study, happiness can actually be found where they least expect it – on a motorcycle! The...
View ArticleAnother Olympic Gold for P&G’s “Thank You, Mom” Campaign
We are big fans of P&G’s marketing to mom efforts when it comes to the Olympics (we’ve even written about it a couple of times–“Did P&G Win Olympic Gold” and “Creating an Authentic...
View ArticleSuper Bowl Ad Messaging You Can Use
Anticipation for the big game was far more exciting than the event itself–not only for the game, but for the commercials. We always like to do a round up of our favorites, but quite frankly, this year...
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What We All Can Learn From Fashion Week
image courtesy of freedigitalphotos.net/ sattva We are in the home stretch of this year’s Mercedes-Benz Fashion Week and while your brand may not be in the clothing industry, paying attention to what...
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Mad Love to Some of Our Favorite Marketing to Women Campaigns
image courtesy of freedigitalphotos.net/Stuart Miles During this Month of Love, we wanted to share some of the marketing to women campaigns that we love. While more and more brands understand the...
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Organizing Online Content
One of our clients just launched a new website and we helped with organizing the content and creating an overall content strategy that will continue to make the site relevant to all visitors. This...
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Guest Bloggers Wanted
Now that we have settled nicely into the New Year, we are looking to expand our Go Girl blog and are doing a call out for potential guest bloggers. Would you like to be part of the Go Girl blog team?...
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Content Marketing to Moms
We loved this recent post on Business 2 Community that highlighted brands that “rock” at content marketing to moms. As an agency that specializes in content marketing, we thought these examples were...
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